Clients approach me all the time saying, “Tell me what I need to do to market my services.”
I ask, “What do you mean?”
They say, “Tell me how to blog/podcast/what to say on my website,” (fill in your own specific here).
That’s when I know they lack the one thing without which they’ll never really make it.
It’s easy to get hung up on details. Marketing advice often makes it even more enticing, promising you phenomenal results if you only do X. The “X” changes every few weeks and usually says more about the person who wrote the advice than what you really need to do. Since advice is ever-present and ever-changing, for anyone trying to keep up, it always feels like marketing is a big overwhelming thing that can never be fully tackled. In this dread, they are both right and wrong.
Marketing methods ARE endless. You can spend a lifetime learning about them, implementing them, collecting data as to their efficacy, and tweaking your results. For the service professional (not the professional marketer), it is not necessary to learn them all. The good news is, while marketing information is endless, your grasp of it need not be complete.
At 3Realms, we specialize in simplifying marketing for professionals like you. Our strategies focus on what works for your unique goals rather than overwhelming you with the latest fleeting trends. We believe in empowering our clients to focus on what matters building meaningful connections, honing their craft, and achieving sustainable growth.
It is a key ingredient without which your marketing will fail. Of the over 700 people that signed up for a recent series of teleclasses I did on the subject, nearly every one either during the classes or via email told me the same thing: “I am very confident in life, but when it comes time to market, I get uncertain and afraid.” In short, they lack marketing confidence.
It’s different than regular, “garden-variety” confidence. But what can you do to build it up? Here are six methods we recommend, tested and trusted by 3 Realms to deliver results:
The team was highly professional and delivered impressive results. Their strategies brought noticeable improvements to our online visibility and growth.