Engaging, Purposeful And Creative
September 14, 2018
WE ARE 3REALMS INNOVATIONS
At 3Realm Innovations, we believe that effective website design requires a strategic approach to ensure both user satisfaction and search engine visibility. Websites should be created with your target audience in mind, prioritizing functionality and user experience over aesthetics alone. While the visual appeal of a website is important, it’s crucial to consider how the design contributes to usability, search engine optimization, and overall user engagement.
The first stage is about creating a website that looks appealing to executives, investors, and ad agencies. This often results in flashy designs, such as full Flash animations or sophisticated JavaScript mouse-over effects. While aesthetically pleasing, the focus tends to be more on style than substance. The design may not prioritize functionality or user experience, but it’s a visually attractive website.
Around 3 to 6 months after the launch, the reality of the website’s inefficiency becomes clear. The site may struggle with low traffic, rejection by major directories, or failure to rank well in search engines. This is when many businesses hire an online marketer to improve visibility. At this stage, many owners fall for quick fixes, such as doorway pages, instead of addressing the core issues with the site’s design and structure.
By this point, after spending significant amounts on marketing and design, website owners realize their site was not designed with the target audience in mind. They often bring in usability and SEO experts to optimize the site. Having a search engine-friendly design from the beginning would have saved time, money, and marketing costs. Understanding the audience and designing with their needs in mind becomes the focus at this stage.
After usability testing and search engine visibility analysis, the site is finally redesigned to be user-friendly and optimized for search engines. At this stage, the website is properly aligned with the audience’s needs and expectations, resulting in better traffic and higher sales. The site is now designed for both the user experience and search engine visibility.
We had the pleasure of working with 3Realm Innovations for the redesign of our website.
