Engaging, Purposeful And Creative
September 14, 2018
WE ARE 3REALMS INNOVATIONS
Keyword research is crucial for understanding what your customers are searching for. Start by thinking about the keywords they might use to find your products or services. While single-word keywords can be useful, multiple keyword phrases are often better, as they’re more specific and aligned with what customers typically search for. Consider including geographical phrases, such as “house cleaning Hornsby,” if relevant to your business. Brainstorm with your team and create a list of 20-30 keyword phrases. After that, focus on selecting two keyword phrases that are highly relevant to your business but not overly competitive. Aim for keyword phrases with 2-3 words, like “wedding catering services,” to improve your chances of ranking higher in search results
Web copy refers to all the text on your website, and it’s crucial for SEO. To improve your rankings, strategically place your chosen keyword phrases throughout your content. Keywords should be included in headings, ideally at the beginning, and appear towards the top of the page. Bold or italicize keywords where necessary, and modify links to include them, such as “Read more about our SEO copywriting services.” Don’t forget to include your keywords in the HTML title tag for better visibility. Additionally, regularly updating your website with new, keyword-rich content like detailed descriptions, FAQs, and articles will help improve search engine rankings. Keep in mind that search engines only read text, not images, so avoid relying on visual elements like Flash or embedded text in images.
Linking is a vital factor in improving your website’s ranking on search engines. Each external link to your website is seen as a vote of popularity, signaling relevance and authority. However, the quality of these links matters more than the quantity. Seek links from websites relevant to your industry and highly regarded in their niche. Ten high-quality links are more valuable than hundreds of low-quality ones. Start by brainstorming potential linking partners, such as non-competing companies or industry organizations, and politely ask them to link to your site. Regularly monitor your rankings and track the effectiveness of your efforts, as a good link-building strategy can lead to increased traffic and more sales inquiries. If you measure your progress, you can refine and improve your strategy.
Effective link-building strategies have greatly improved our SEO, driving more traffic and increasing sales significantly.
